This collaboration was one of the most fun and creatively fulfilling projects I’ve worked on.

I served as Creative Lead, overseeing the visual direction from concept to launch while collaborating closely with cross functional teams to ensure a seamless execution. I developed and presented multiple creative concepts, created digital mockups, and designed the full packaging system.

My role included managing creative communication with overseas manufacturers for the custom mailer box, designing a specialty bubble wrap bag, and creating all printed and animated assets including thank you cards, stickers, and icon animations to ensure a cohesive brand experience.

I also partnered with the social and marketing teams to align campaign visuals across email and digital platforms, and led all product and content photography for the collaboration. Overall, I directed the creative visuals and printed materials for this campaign, supporting both strong branding and marketing performance.